Aman Gupta, best known for building boAt into a mass-market success, has raised ₹100 crore in seed funding for his new venture OFF/BEAT, signalling a fresh push into India’s evolving consumer-tech space.
The funding round was led by Bessemer Venture Partners, an early backer of companies like Shopify, Canva, and LinkedIn. The investment reflects confidence not just in the idea, but in Gupta’s track record of identifying and shaping consumer trends.
OFF/BEAT is being positioned as a technology-first venture operating at the intersection of artificial intelligence and changing consumer aspirations. While the company has not disclosed detailed plans yet, it is expected to focus on building a platform that taps into how younger Indian consumers define identity, lifestyle, and value.
Gupta framed the fundraise as a strategic decision rather than a necessity. Drawing from his experience with boAt, he emphasised that capital alone does not determine success. What mattered this time, he said, was partnering with investors who bring global exposure, speed, and long-term strategic insight.
He pointed out that the future of consumer businesses will be shaped by how effectively they integrate technology and AI, suggesting that OFF/BEAT is being built with that shift at its core.
From the investor side, Anant Vidur Puri of Bessemer Venture Partners highlighted Gupta’s ability to anticipate shifts in consumer behaviour. He noted that Gupta had earlier captured the aspirations of a new generation through boAt, and is now applying a similar instinct to a market increasingly influenced by AI and changing expectations.
The move marks Gupta’s transition from scaling a successful brand to building what could become a broader consumer-tech platform. With early backing in place and a clear focus on emerging trends, OFF/BEAT enters the market at a time when India’s digital consumer landscape is rapidly evolving.
